Operation “E-business” Fokus plamen d.o.o.

As part of the operation “E-commerce Fokus Plamen d.o.o.” we conducted, under the expert guidance of Daria Berginca, PhD, from Studio Mazzini d.o.o., a workshop and prepared a comprehensive study of the company’s digital performance in foreign markets, followed by the company’s visual identity and renovating the website and online store in a responsive design and multilingualism. We also prepared a promotional video in two language versions, edited materials for promotion at digital fairs and upgraded the knowledge of all employees in the field of digitalization.

At the interactive workshop, which was held via video conference due to the epidemiological situation, we realized the workshop with Matjaž Mazzini, MSc, discussed the characteristics of social networks, the importance of a strategic approach in the planning of communication activities and the use of analytics and automated marketing systems in establishing an effective sales funnel. With his experience, he effectively and practically supplemented our knowledge and gave us guidelines for further improvements.

With the operation, we want to improve the companies competitiveness and opportunities for business expansion in foreign markets. The investment is co-financed by the Republic of Slovenia and the European Union from the European Regional Development Fund in the amount of 29.960 EUR.